Vitesse to promote local museum, zoo through shirt sponsor deals

Dutch Eredivisie football club Vitesse Arnhem has signed shirt sponsorship deals with the Netherlands Open Air Museum and the Koninklijke Burgers’ Zoo, which are both located in Arnhem.

The two companies become the joint main sponsors of the club for the 2019-20 Eredivisie season.

The Open Air Museum will serve as the club’s main sponsor for home matches, with the zoo to assume the role for away games.

Vitesse, together with the museum and the zoo, will look to showcase the city of Arnhem under the motto ‘Dagje uit in Arnhem’ (day out in Arnhem).

US sportswear company Nike will provide Vitesse’s kit from next season. The company signed a four-year deal with the club in March and will replace Italian sportswear manufacturer Macron in the role.