Dutch brewing company Heineken has been announced as the title sponsor of Formula One’s returning Dutch Grand Prix.
The motor-racing series confirmed yesterday (Tuesday) that it would return to the Netherlands for the first time since 1985, with Zandvoort added to the calendar for the 2020 season.
Heineken has agreed a three-year deal to title sponsor the event, which will officially be known as the Formula One Heineken Dutch Grand Prix.
In addition to fan activations, Heineken will use the race to spread its ‘When You Drink Never Drive’ campaign. Its alcohol-free Heineken 0.0 brand will also benefit from trackside exposure during the race.
Heineken has served as a global partner of F1 since 2016 and has also title-sponsored races in China, Italy and Mexico.
Zandvoort hosted 30 F1 races from 1952 to 1985 and its return to the calendar has been fuelled by the rapid rise of Dutch driver Max Verstappen.