Netherlands
Blanco Pro Cycling set to become Belkin in new sponsorship deal
Blanco Pro Cycling could be set for a name change to Belkin after the US technology firm reportedly signed a deal to become the new sponsor of the team.
Heineken: Champions League activation key to 100-per-cent growth target
Uefa Champions League sponsorship is at the heart of Dutch beer brand Heineken’s marketing push to hit a target of 100-per-cent growth in its global market share over the next seven years.
Vacansoleil joins DCM in not renewing UCI ProTeam sponsorship
Vacansoleil has joined fellow title sponsor DCM in its decision to not extend its co-sponsorship of the Vacansoleil-DCM UCI ProTeam cycling outfit.
DCM opts not to renew sponsorship of Dutch UCI ProTeam
DCM has decided not to extend its three-year co-sponsorship of the Vacansoleil-DCM UCI ProTeam cycling outfit, ahead of the conclusion of its current deal at the end of 2013.
FC Groningen powered by Essent extension
Dutch Eredivisie football club FC Groningen has extended a sponsorship deal with energy company Essent through to 2017.