Japan
Panasonic title sponsors Jaguar’s Formula E entry
Japanese electronics giant Panasonic has been unveiled as the title sponsor of British automotive marque Jaguar’s entry into Formula E, while US manufacturing company Lear Corporation will also partner its efforts in the electric car-racing series.
From Samba to Super Mario – a look ahead to Tokyo 2020
Insight from John Scurfield, head of MediaCom Sport & Entertainment UK, on the challenges for Olympic sponsors ahead of Tokyo 2020
Panasonic connects with Tokyo 2020 Paralympics
Japanese electronics company Panasonic has agreed a deal to sponsor the 2020 summer Paralympic Games, which will take place in Tokyo.
Red Bull extends backing of Honda’s MotoGP outfit
Honda Racing Corporation has extended a partnership with energy drinks brand Red Bull for its Repsol Honda MotoGP motorcycling team.
Tokyo 2020 constructs new partnership
Japanese construction firm Daiwa House Industry has signed on as the 40th domestic partner of the Tokyo 2020 organising committee for the Olympic and Paralympic Games.
Sapporo 2017 signs partners for Asian winter Games
The organising committee for the 2017 Asian winter Games in Sapporo, Japan has agreed partnerships with sportswear and equipment company Mizuno, and telecommunications companies Nippon Telegraph and Telephone East Corporation and NTT docomo.
Tokyo 2020 goes to school with EF Education First
The Tokyo 2020 Organising Committee for the summer Olympic and Paralympic Games has signed EF Education First Japan as its 39th domestic partner.
Dortmund rubber stamps Asian-focused partnership
Swiss stamping technology company Bruderer has entered into an Asian-focused partnership with German Bundesliga football club Borussia Dortmund.
Tokyo 2020 eats up Nissin Foods partnership
Japanese noodle producer Nissin Foods has agreed a partnership with the Tokyo 2020 organising committee for the Olympic and Paralympic Games.
J.League renews with sponsors
The J.League, the top division of Japanese club football, has extended its sponsorship deals with the Yamazaki Biscuit Company confectionery group and insurance company Meiji Yasuda.
Tokyo 2020 connects with Cisco
The Japanese arm of US IT company Cisco has signed on as the latest partner of the Tokyo 2020 organising committee for the Olympic and Paralympic Games.
Railway companies sign on as Tokyo 2020 partners
Japanese railway companies Tokyo Metro and East Japan Railway Company (JR East) have agreed partnerships with the Tokyo 2020 organising committee for the Olympic and Paralympic Games.
Tokyo 2020 rests easy with new partner
Sleep solutions company Airweave has been named an official partner of the Tokyo 2020 summer Olympic and Paralympic Games.
Kikkoman adds flavour to Tokyo 2020 Games
Japanese condiments and food ingredients producer Kikkoman has signed up as the latest partner of the Tokyo 2020 summer Olympic Games.
Tokyo 2020 teams up with travel companies
Organisers of the Tokyo 2020 summer Olympic Games have unveiled three new official partners, occupying the second domestic tier of the event’s sponsorship programme.
Japanese baseball league toasts Wolf Blass partnership
Australian winery Wolf Blass has entered into a partnership with Nippon Professional Baseball, the operator of Japan’s domestic league.
Ajinomoto unveiled as latest Tokyo 2020 partner
Food producer Ajinomoto has been unveiled as an official partner of the Tokyo 2020 summer Olympic Games.
Tokyo Paralympics secures Bridgestone backing
Automotive parts manufacturer Bridgestone has signed up as a gold partner of the Tokyo 2020 Paralympic Games in Japan.