Japan

Japanese electronics company Panasonic has become the title sponsor of a new professional golf tournament in its home country which aims to boost the Olympic aspirations of Asian players.

Four of Japan’s leading national newspapers have been named official partners of the 2020 summer Olympic and Paralympic Games in the country’s capital of Tokyo.

Alibaba E-Auto, the car manufacturing brand of Chinese e-commerce company Alibaba Group, has secured a long-term partnership deal with football’s global governing body Fifa for the annual Club World Cup tournament.

The organising committee for the 2020 Olympic Games in Tokyo has named Japanese building materials manufacturer Lixil as its latest gold partner – the highest domestic tier of the body’s sponsorship programme.

Japanese gas appliances manufacturer Rinnai has agreed a deal to sponsor the 2015 Fifa Club World Cup football tournament.

The organising committee for the 2020 Olympic Games in Tokyo, Japan has confirmed security services companies SECOM and ALSOK as new official partners.

Dairy producer Meiji has been unveiled as the latest gold partner of the Tokyo 2020 summer Olympic Games.

Formula One motor racing team Red Bull Racing has named AeroSlim, the herbal breath freshener and mouth cleanser, as an official sponsor for this weekend’s Japanese Grand Prix.

Tokyo-based gaming company GungHo Online Entertainment has agreed to become a top-tier sponsor of the World Baseball Softball Confederation’s inaugural Premier12 national team tournament.

Japanese petroleum company JX Nippon and pharmaceutical firm Otsuka have reached agreements with the World Baseball Softball Confederation to serve as official sponsors of the 2015 U-18 Baseball World Cup.

Japan Post Holdings has been unveiled as the latest partner of the Tokyo 2020 summer Olympic Games.

Transport company Yamato Holdings has been unveiled as the latest official partner of the Tokyo 2020 summer Olympic Games.

Japanese utilities company Tokyo Gas has agreed to become an official partner of the Tokyo 2020 Olympic and Paralympic Games.

Global bathroom fixtures and fittings manufacturer Toto has agreed a deal with the Ladies Professional Golf Association (LPGA) to become the new title sponsor of its Japan Classic tournament.

Fina, the global governing body for swimming, has reached a sponsorship agreement with Japanese airline All Nippon Airways (ANA) for its World Championships.

The International Paralympic Committee has appointed Japan-based advertising and public relations company Dentsu to lead its sponsorship strategy in the build-up to the Tokyo 2020 Paralympic Games.