Global
LaLiga secures global deal with Mahou San Miguel
Spain’s LaLiga has signed up beer producer Mahou San Miguel as a global sponsor.
Ronaldo agrees NFT partnership with crypto exchange Binance
Portuguese football star Cristiano Ronaldo and cryptocurrency exchange Binance will release a series of non-fungible tokens (NFTs) later this year under a new, multi-year deal
Fina adds Corpay as FX payments supplier
Fina, the global governing body for aquatic sports, has agreed a deal for business payments provider Corpay Cross-Border to become its official foreign exchange payments supplier
Oceantee to provide sustainable products for DP World Tour
The DP World Tour has agreed a three-year sponsorship deal with sustainability-focused golf brand Oceantee
McLaren signs up Goldman Sachs ahead of British GP
McLaren Racing has signed up global financial institution Goldman Sachs to its sponsorship portfolio.
The multi-year deal makes the company an ‘Official Partner’ of McLaren’s Formula 1 team.
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Kyrgios joins Osaka’s Evolve agency
Australian tennis player Nick Kyrgios has become the first athlete to join Evolve, the new agency owned by Japanese tennis star Naomi Osaka and her agent Stuart Duguid
SailGP tackles ocean plastic with The Hidden Sea deal
Global sailing championship SailGP has agreed an eight-year sponsorship deal with Australian wine brand The Hidden Sea
Enlio expands World Table Tennis relationship with global supplier deal
World Table Tennis (WTT), the commercial arm of the International Table Tennis Federation (ITTF), has agreed a deal for Enlio to become its official flooring supplier
NHL, Caterpillar secure multi-year global partnership
The National Hockey League has secured a multi-year global partnership with construction equipment manufacturer Caterpillar Inc
Blast Premier names four sponsors ahead of Spring Final
Esports competition Blast Premier has signed sponsorship deals with gaming PC brand Omen, Magnum ice cream, lifestyle brand Moche and business service provider Teleperformance ahead of this week's Spring…
Son Heung-min becomes Burberry ambassador
South Korea and Tottenham Hotspur football star Son Heung-min has become a global ambassador for British fashion brand Burberry under a multi-year deal
Socios.com puts case for fan token ‘utility’ over trading value
James Newman, the new global director of corporate affairs for Chiliz and Socios
ISU outlines 2022-24 media rights revenues, braced for reduced IOC payments
The International Skating Union has budgeted for CHF17.56m ($17
UFC expands DraftKings deal to include gamified NFT rights
The Ultimate Fighting Championship (UFC) has expanded its association with fantasy sports and sports betting company DraftKings
The Sky Is Now The Limit – DraftKings & Drone Racing League
After changes to its broadcast approach and the introduction of new legislation, January 2021 saw new Drone Racing League (DRL) ‘Official Sports Betting Partner’ DraftKings roll out a multi-stage, dig…
World Surf League agrees three-year deal with beer brand Corona
The World Surf League has renewed a partnership with AB InBev beer brand Corona for the next three years
IOC in talks with international federations over ‘non-compulsory’ branding at qualifier events
The International Olympic Committee and various international federations will soon introduce common branding at Olympic qualification events, but the use of the branding is not compulsory, according to…
Rocket Mortgage drops DeChambeau due to LIV Golf move
PGA Tour tournament sponsor cuts ties with prominent golfer