Ice Skating

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Transportation insurance company TVM is using sports sponsorship as a story-telling platform and a tool to drive client engagement.

Car manufacturer Ford has struck a naming-rights partnership for a new training facility for the Nashville Predators and extended a deal with one of the NHL ice hockey team’s other venues.

Dairy and sports nutrition provider Vifit has extended and expanded its backing of Team LottoNL-Jumbo by sponsoring the Dutch group’s speed skating team.

Supermarket chain Jumbo has agreed a deal to become sole title sponsor of Team LottoNL-Jumbo, the innovative entity that combines the Dutch speed skating team and UCI WorldTour cycling outfit of the same name.

German automotive manufacturer Audi has been named as the title sponsor of the 2017-18 edition of the International Skating Union’s World Cup Short Track Speed Skating series.