The Sky Is Now The Limit – DraftKings & Drone Racing League

After changes to its broadcast approach and the introduction of new legislation, January 2021 saw new Drone Racing League (DRL) ‘Official Sports Betting Partner’ DraftKings roll out a multi-stage, digital-first marketing campaign promoting its partnership and league-linked offerings to celebrate the DRL as the first aerial sport that US fans can bet on through educational social programming, a sweepstakes and influencer promotion.

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