Hertha Berlin has agreed a two-year sponsorship deal with insurance company Direct Line as the club prepares to make its return to the 1.Bundesliga, the top tier of German football.

Tipico has extended its exclusive partnership with German 1.Bundesliga football club Hamburg SV by an additional three years.

German football club Eintracht Braunschweig has announced that Spanish car maker Seat will be its main sponsor, while Nike will be its kit partner, for the team’s return to the top-tier 1.Bundesliga in the 2013-14 season.

Klaus-Michael Kuehne, majority owner of international logistics company Kühne + Nagel, has expressed his interest in acquiring the naming rights to German 1.Bundesliga football club Hamburg SV’s stadium.

Imtech has announced its intention to withdraw from its sponsorship commitments to three German 1.Bundesliga football clubs in a move that will bring an end to its stadium naming rights deal with Hamburg SV.

German 1.Bundesliga football club Bayer 04 Leverkusen has announced a new partnership with SalzburgerLand Tourismus, the tourism agency in Salzburg, Austria.

German 1.Bundesliga football club Borussia Dortmund has furthered its historic ties with the Brinkhoff’s brewery by signing a five-year extension to its partnership with the firm.

German Bundesliga top-tier handball club SG Flensburg-Handewitt has extended its sponsorship deal with Danish financial services company Sparinvest.

The German Football Association has signed a three-year partnership with fashion house Hugo Boss.

German software giant SAP has signed a three-year extension, from 2013-14 to 2015-16, to its partnership with TSG 1899 Hoffenheim, upgrading its relationship to become the 1.Bundesliga football club’s new main sponsor.

Airport operator Fraport has signed a long-term extension to its naming rights partnership with Frankfurt-based German Basketball Bundesliga club the Skyliners.

German Basketball Bundesliga club BBC Bayreuth has secured its first naming rights partner in 18 years, with current partner Medi upgrading its relationship with the team.

Lebara has marked its first major entrance into the football sponsorship market by signing a deal with Borussia Dortmund.

Holsten has agreed a three-year extension to its long-running partnership with 1.Bundesliga football club Hamburg SV.

IT software company SAP became the sixth Premium Partner of the Deutscher Fussball Bund, the German football federation, in March in a five-year deal to the end of 2017, thought to be worth around €2m (…

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A CAMPAIGN to raise the profile of the Allianz Arena name ahead of the UEFA Champions League final in May could point the way for other venues stripped of their sponsor deals when hosting major international…