Germany
Hertha Berlin agrees long-term Nike extension
German 1.Bundesliga football club Hertha Berlin has agreed a 10-year extension to its kit partnership with Nike, which will come into effect in 2015 and run until at least 2025.
Schalke scores Preisboerse24 deal
German 1.Bundesliga football club Schalke 04 has agreed a partnership with online electronic goods retailer Preisboerse24.
Bayer Leverkusen opts for charity partner as shirt sponsor search continues
Bayer 04 Leverkusen will begin its 2013-14 1.Bundesliga season with the logo of a charitable organisation on its shirt, as the German football club continues to look for a new main sponsor.
MHP drives German basketball naming rights deal
IT services company MHP has agreed a three-year deal for the naming rights to German Basketball Bundesliga (BBL) club Neckar Riesen Ludwigsburg.
HSG Wetzlar signs new co-sponsor
Printing company Druckerei E. Sauerland has agreed a five-year deal to become a co-sponsor of German Handball-Bundesliga team HSG Wetzlar.
Wolfsburg secures new premium partner
German 1.Bundesliga football club VfL Wolfsburg has agreed a three-year sponsorship deal with brake manufacturer ATE.
SB-Mobel Boss backs German handball
The German Handball Federation (DHB) has agreed a one-year sponsorship deal with furniture retailer SB-Mobel Boss.
Imtech to honour Hamburg naming rights deal
Imtech will fulfil its commitment as naming rights partner for the home stadium of German Bundesliga football club Hamburg SV following a meeting between the company, the club and its commercial rights partner Sportfive, according to the Bild newspaper.
Lotto Berlin teams up with Hertha
Mainz extends with Coca-Cola
German 1.Bundesliga team FSV Mainz has extended its partnership with soft drinks giant Coca-Cola for another three years, from 2013-14 to 2015-16.
Audi renews Hertha Berlin partnership
German 1.Bundesliga football club Hertha Berlin has extended its partnership with Audi for an additional three years, from 2013-14 to 2015-16.
VcG lends support to 2015 Solheim Cup
German golf club VcG has agreed to become an official sponsor of the Solheim Cup women’s golf event, which is scheduled to take place in the country for the first time in 2015.
Mercedes uses Majors to roll out new models
German car brand Mercedes-Benz aims to use its golf sponsorship assets to drive sales of new models as part of a plan to increase car sales by 60 per cent by 2020.
RheinEnergie extends Sharks deal
German infrastructure and services company RheinEnergie has agreed to extend its main sponsorship deal with German top-tier Deutsche Eishockey Liga ice hockey team Cologne Sharks to a 15th consecutive year.
Roosters in new Krombacher deal
The Krombacher brewery has struck a deal to become the new main sponsor of German ice hockey club Iserlohn Roosters.
Hannover scores double deal
German 1.Bundesliga football club Hannover 96 has extended its marketing partnership with the Sportfive agency through to June 2019.
Laserline secures Berlin Marathon partnership
Berlin printing firm Laserline has agreed a four-year deal to become an official partner of the Berlin Marathon.
ITU goes green with car deal
The International Triathlon Union has announced a partnership with Opel and Vauxhall’s Ampera brand to make the electric car its official auto supplier for the 2013 World Triathlon Series races in Hamburg, Stockholm and London.