German 1.Bundesliga football club Schalke 04 has agreed a partnership with online electronic goods retailer Preisboerse24.
The agreement will run through to 2015 and marks the company’s first major sponsorship deal in sport.
Preisboerse24 joins Schalke’s second tier of sponsorship partners and will receive significant brand exposure at the club’s Veltins Arena stadium and across its new media platforms.
Schalke finished fourth in the 1.Bundesliga last season and opened its 2013-14 campaign with a 3-3 draw with Hamburger SV on Sunday.