Germany
BlackBerry deal a good call for Hamburg
German Bundesliga football club Hamburg SV has entered into a commercial agreement with smartphone manufacturer BlackBerry.
German Ice Hockey League signs hotel partner
Dorint Hotels and Resorts has agreed a deal to become the official hotel partner of the German Ice Hockey League (DEL).
Brose Baskets extends title sponsor deal
Brose Group has agreed to extend its title sponsorship of German basketball team Brose Baskets for the next three seasons, from 2013-14 to 2015-16.
Brose Baskets extends Lotto Bayern relationship
German basketball team Brose Baskets has extended its long-term partnership with state lottery operator Lotto Bayern.
Peak to kit out TBB Trier
German Bundesliga basketball team TBB Trier has signed a three-year kit deal with Chinese sportswear manufacturer Peak.
LG signing ends Bayer Leverkusen’s sponsor hunt
German Bundesliga football club Bayer 04 Leverkusen has ended its search for a new main and shirt sponsor after agreeing a three-year deal with LG Electronics.
DOSB extends deal with shoe firm
Shoe company Sioux has agreed a deal to extend its long-term partnership with the German Olympic Sports Confederation (DOSB) until at least 2016.
Hankook grips on to Dortmund partnership
German 1.Bundesliga football club Borussia Dortmund has extended its sponsorship deal with tyre manufacturer Hankook until 2015.
Frankfurt extends deal with Deutsche Bahn
German 1.Bundesliga club Eintracht Frankfurt has strengthened its commercial portfolio by extending a sponsorship deal with national railway organisation Deutsche Bahn for a further two seasons, from 2013-14 to 2014-15.
Adidas retains Bundesliga ball contract
Adidas has retained its position as the official match ball provider to the German 1.Bundesliga and 2.Bundesliga football leagues after agreeing a new contract from the 2014-15 season until the end of the 2017-18 campaign.
Grundig expands FC Nurnberg sponsorship
Electronics company Grundig has expanded its sponsorship deal with German football club FC Nurnberg to become an exclusive partner of the 1.Bundesliga side through to the 2016-17 season.
Borussia Dortmund extends EA Sports deal
German 1.Bundesliga football club Borussia Dortmund has extended its partnership with video games company Electronic Arts to retain its EA Sports brand as an official partner for the 2013-2014 season.
Kyocera gets behind Germany’s EuroHockey campaign
Kyocera Document Solutions has enhanced its partnership with the German Hockey Federation (DHB) to take on shirt sponsorship rights for the men’s and women’s national teams at the upcoming EuroHockey Championships.
Bayer Leverkusen extends with premium partner DEVK
German 1.Bundesliga football club Bayer 04 Leverkusen has signed a two-year extension to its sponsorship deal with insurance group DEVK Versicherungen.
Hertha Berlin agrees long-term Nike extension
German 1.Bundesliga football club Hertha Berlin has agreed a 10-year extension to its kit partnership with Nike, which will come into effect in 2015 and run until at least 2025.
Schalke scores Preisboerse24 deal
German 1.Bundesliga football club Schalke 04 has agreed a partnership with online electronic goods retailer Preisboerse24.
Bayer Leverkusen opts for charity partner as shirt sponsor search continues
Bayer 04 Leverkusen will begin its 2013-14 1.Bundesliga season with the logo of a charitable organisation on its shirt, as the German football club continues to look for a new main sponsor.
MHP drives German basketball naming rights deal
IT services company MHP has agreed a three-year deal for the naming rights to German Basketball Bundesliga (BBL) club Neckar Riesen Ludwigsburg.