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RheinEnergie extends Sharks deal

German infrastructure and services company RheinEnergie has agreed to extend its main sponsorship deal with German top-tier Deutsche Eishockey Liga ice hockey team Cologne Sharks to a 15th consecutive year.

The firm, which began its partnership with the Sharks in 1999, will retain exposure on the front of the players’ jerseys for the 2013-14 season as a result of the extended agreement.

RheinEnergie will also take part in fan interaction campaigns at Sharks home games by using a cannon to fire signed shirts into the crowd.