France
NetBet scores with Ligue 1 debutant Gazelec Ajaccio
Online sports betting operator NetBet has reached a one-year sponsorship agreement with French Ligue 1 newcomer Gazelec Ajaccio.
Lyon breaks new ground with 24Option.com deal
Binary options broker 24Option.com has struck a deal to become an official partner of French Ligue 1 football club Olympique Lyonnais.
Winamax continues Ligue 1 expansion with Nantes
Online poker operator Winamax has made its latest commercial move into the French Ligue 1 football division through a deal with FC Nantes.
Winamax plays a strong hand with OGC Nice
French Ligue 1 football club OGC Nice has agreed a commercial partnership with online poker operator Winamax.
Partouche deals in for Lille extension
French Ligue 1 football club Lille OSC has renewed its long-standing sponsorship agreement with casino operator and entertainment group Partouche.
French tourism agency pledges support to Euro 2016
French national tourism agency Atout France has entered into a partnership with Euro 2016 SAS, the local organising committee for the Uefa Euro 2016 national team football competition.
Lyon orders three years with McDonald’s
Global fast food restaurant chain McDonald’s has agreed to become an official supplier to French Ligue 1 club Olympique Lyonnais.
Mutuelles du Soleil covers Marseille for two more seasons
French Ligue 1 football team Olympique de Marseille has extended its shirt sponsorship deal with financial services and insurance group Mutuelles du Soleil.
FDJ just the ticket for Paris 2024
French lottery Française des Jeux has become the first company to commit financial backing to Paris’ bid to host the 2024 Olympic Games.
French league pens deal with Springboard
La Ligue de Football Professionnel, the professional football league in France, has sealed a partnership deal with sports technology innovation supporter Springboard.
Yezz dials up extension to Bordeaux shirt deal
American mobile phone manufacturer Yezz has agreed a two-year extension to its shirt sponsorship deal with French Ligue 1 football team Girondins de Bordeaux.
Cofidis extends backing of French cycling team
French financial services company Cofidis has extended its long-term title sponsorship of the Cofidis UCI Pro-Continental cycling team.
Orange dominates French rugby with Top 14 renewal
French mobile phone operator Orange has renewed its main partner deal with Top 14, French club rugby’s premier league, for four years from 2015-16 to 2018-19.
Marseille raises stakes with Winamax
French Ligue 1 football team Olympique de Marseille has signed a sponsorship deal with online poker operator Winamax.
Team France secures title sponsor for 35th America’s Cup
French insurance company Groupama has struck a deal to become the title sponsor of Team France for the 35th edition of the America’s Cup sailing event.
Godin fires up Lille sponsorship
French stove manufacturer Godin has secured a shirt sponsorship deal with Ligue 1 football team Lille OSC.
LNR renews partnerships for Top 14
The Ligue Nationale de Rugby, which operates rugby union’s Top 14 club competition in France, has renewed partnership deals with Orange, Land Rover and Gedimat for the top domestic division.
Ligue 1’s Toulouse replaces Kappa with Joma
Spanish sportswear company Joma has secured a kit deal with French Ligue 1 football club Toulouse.