PSG strikes regional partnership as double deal is unveiled

French Ligue 1 football club Paris Saint-Germain has unveiled partnership deals with frozen foods brand Billys Pan Pizzas and spring water brand Jolival.

The one-year deal with Billys Pan Pizzas will run for the duration of the 2015-16 season.

It will cover the Swedish, Norwegian and Finnish markets, and represents the first regional partnership for the club in Europe.

The length of the agreement with Jolival was not disclosed.