Europe
Denizlispor signs Yukatel deal for Süper Lig return
Turkish football club Denizlispor has signed German-based telco Yukatel as its new main sponsor as it prepares to the top-tier Süper Lig.
McLaren’s Petrobras deal comes under scrutiny
The future of Petrobras’ sponsorship deal with Formula One motor-racing team McLaren has come under further doubt after Brazil’s President, Jair Bolsonaro, claimed that he has directed that the oil com…
AXA upgrades to Liverpool training kit partner
The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.
FA of Wales seals MG Motor UK deal
The Football Association of Wales (FAW) has signed a three-year sponsorship deal with MG Motor UK
Liverpool, Spurs fans urge sponsors to forfeit Champions League final tickets
Supporters of Champion League finalists Liverpool and Tottenham Hotspur have urged sponsors of the competition to give up their tickets so that more fans can attend the final
Schalke teams up with Hagedorn
German Bundesliga football club Schalke 04 has entered into a partnership with demolition services company Hagedorn.
The three-year deal will cover the 2019-20 to 2021-22 seasons
Doubts raised over Southampton’s ‘record’ shirt deal with LD Sports
Industry experts have questioned Southamption's new “record” shirt deal with Chinese brand LD Sports, which was officially announced on Monday as the “biggest sponsorship deal in the club’s history”.
But L
Amora celebrates centenary with Tour de France
Dijon mustard producer Amora has agreed a partnership with the Tour de France
European Tour partners with Enterprise Rent-A-Car
Golf’s European Tour has agreed a three-year partnership with vehicle rental and mobility company Enterprise Rent-A-Car.
Freiburg extends with shirt sponsor Schwarzwaldmilch
German Bundesliga football club SC Freiburg has extended its partnership with dairy products manufacturer Schwarzwaldmilch
Barclays pays up to seize Women’s Super League opportunity
The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.
Oppo becomes first Chinese partner of Roland-Garros, Paris Masters
Chinese smartphone brand Oppo has signed a new Premium Partner deal with Roland-Garros and the Paris Masters.
Under the three-year deal, Oppo will sponsor the two competitions from 2019 to 2021.
McVitie’s signs with Team GB for Tokyo 2020
The McVitie’s biscuit brand has signed as an Official Partner of Team GB in the lead up to the Tokyo 2020 Olympic Games.
Saltire Energy extends backing of Aberdeen
Scottish Premiership football club Aberdeen has extended its shirt sponsorship deal with drilling equipment supplier Saltire Energy
Heineken title sponsors returning Dutch Grand Prix
Dutch brewing company Heineken has been announced as the title sponsor of Formula One’s returning Dutch Grand Prix.
ATP Finals to promote Canary Islands
Men’s tennis tour the ATP has agreed a two-year deal for its season-ending Finals with Canary Islands Tourism.
Real Madrid extends Codere partnership
Spanish gaming company Codere has agreed a three-season extension to its partnership with LaLiga football club Real Madrid
Puma makes Medi Bayreuth latest Bundesliga signing
German sportswear company Puma has made its second signing in the domestic Basketball Bundesliga after agreeing a deal with Medi Bayreuth