HomeAnalysisGeneral InsuranceFootballEngland

AXA upgrades to Liverpool training kit partner

The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

LIVERPOOL, ENGLAND - MAY 07: Georginio Wijnaldum of Liverpool celebrates after scoring his team's third goal with Trent Alexander-Arnold during the UEFA Champions League Semi Final second leg match between Liverpool and Barcelona at Anfield on May 07, 2019 in Liverpool, England. (Photo by Clive Brunskill/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Most recent

Ria Money Transfer tasked agency Sra Rushmore to create a celebratory activation in February 2021 telling the story of legendary Madrid hairdresser Wizarchy, whose journey from the Dominican Republic to Spain reinforces the values of everyday hard work and perseverance.

With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…