Schalke teams up with Hagedorn

German Bundesliga football club Schalke 04 has entered into a partnership with demolition services company Hagedorn.

The three-year deal will cover the 2019-20 to 2021-22 seasons.

Hagedorn will benefit from extensive advertising and marketing rights at Schalke’s Veltins-Arena. The company will also sponsor the club’s ‘Malocher des Monats’ and ‘Tunnelblick’ initiatives.

Schalke sits 15th in the Bundesliga table heading into the final game of the season this weekend.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo-owned sports drink brand Gatorade will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.