ATP Finals to promote Canary Islands

Men’s tennis tour the ATP has agreed a two-year deal for its season-ending Finals with Canary Islands Tourism.

The agreement names the Canary Islands as the official tourism destination of the ATP Finals for the final two editions of its staging at The O2 in London, England.

Canary Islands Tourism becomes a gold partner of the ATP Finals in a deal that includes on-court branding and hospitality rights.

The ATP’s crown jewel event is to be held through to 2020 at The O2, where it has been staged since 2009. The ATP last month confirmed that Turin has been selected to host the Finals from 2021 onwards.

Isaac Castellano, Tourism Minister of the Canary Islands, said: “The Nitto ATP Finals are a perfect fit given the connection with values such as innovation and modernity, as well as an association with world-leading brands in the international market.

“Linking the Canary Islands with the Nitto ATP Finals will contribute to our international promotion and will complement our current strategy by offering an appropriate stage for the Canary Islands, as European leaders in the tourism sector.”