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Amora celebrates centenary with Tour de France

Dijon mustard producer Amora has agreed a partnership with the Tour de France.

Amora will serve as an official supplier of the 2019 Tour, which runs from July 6-28, with the partnership designed to mark the company’s centenary.

Amora’s products will be present in official booths during each stage of the Tour.

The partnership will be supported by a new marketing campaign, including the launch of limited edition ‘Amora 100 ans & Tour de France’ jars.