Building products company USG has entered into four-year sponsorship agreements with the US Olympic and Paralympic teams and the Canadian Olympic team.
The deals are part of the company’s drive to push its new brand identity – “It’s Your World. Build It” – and makes USG and its Canadian subsidiary CGC the official building materials sponsor of Team USA and the Canadian Olympic team.
L&W Supply Corporation, the company's distribution subsidiary, becomes the official building materials provider of Team USA, which will benefit from USG contributing its materials and expertise to improvements at its Olympic Training Center in Colorado Springs.
The agreement covers all winter and summer Olympics within its cycle, along with the 2015 Pan/Parapan American Games in Toronto.
USG, CGC and L&W Supply hold several individual sponsorships with athletes expected to compete in the Sochi 2014 Olympic and Paralympic Winter Games, including the USA’s two-time snowboard cross gold medallist Seth Wescott and members of Canada’s triumphant Vancouver 2010 ice hockey teams Duncan Keith and Tessa Bonhomme.