The Toronto Raptors and BMO Financial Group have announced a multi-year partnership for the company to join Canada’s sole NBA basketball team as title sponsor and official bank.
As a new platinum partner of the Raptors, BMO will have a strong in-arena presence at the Air Canada Centre, including the bank’s branding on the basketball court, and on broadcasts for Raptors games.
BMO and the Raptors will team up to offer new products to customers, and at the grassroots level as the bank brings community basketball programs similar to those delivered at BMO Field with the city’s Major League Soccer club Toronto FC.
The agreement builds on a long-time partnership between BMO and the Raptors’ owners Maple Leaf Sports & Entertainment.
Joanna Rotenberg, chief marketing officer and head of strategy for BMO Financial Group, said: “We are thrilled to build on the exciting momentum around the Raptors, including the team’s upcoming 20th anniversary and the NBA All Star Game coming to Toronto in 2016. This ideal partnership extends the BMO brand with the NBA in Canada and the US – we are also major sponsors of the Chicago Bulls and the Milwaukee Bucks.”