NHL has clear vision with ANCO Wipers deal

Wiper blade specialist ANCO Wipers has agreed a deal to become the official wiper blade of the National Hockey League.

The deal, brokered by ANCO’s parent company Federal-Mogul Corporation and the ice hockey league, will allow ANCO to sponsor a variety of special events throughout the 2013-14 season, while the brand will also enjoy a visible presence across various NHL broadcast, online and social media promotions.

Michael Proud, director of marketing in North America for Federal-Mogul, said:  “This partnership is the first of its kind within the wiper category and an ideal fit for the ANCO brand. The NHL’s geographic footprint and schedule help us to connect with millions of wiper consumers in the right locations during the prime wiper-selling seasons. ANCO will feature carefully-targeted programs and merchandising tools aimed at driving consumers to the brand.”