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New Holland teams up with Canadian Curling

Agricultural equipment manufacturer and supplier New Holland has reached an agreement to become an official partner of the Canadian Curling Association and its Season of Champions series.

New Holland joins Tim Hortons, Ford of Canada, Kruger Products, M&M Meat Shops, Travelers Insurance, Home Hardware, World Financial Group, Bell Canada, AMJ Campbell and DuPont Pioneer on the CCA’s commercial roster.

Doug Warrener, director of growth initiatives for New Holland in Canada, said: “Curling remains an exciting sport for the Canadian audience and more specifically the rural areas where New Holland is a major supplier of agricultural products. We look forward to working with the Canadian Curling Association in their efforts to grow the sport in Canada and around the world.”

The Season of Champions continues with the Canadian Juniors from January 24 to February 1 after the Continental Cup concluded yesterday (Sunday) in Calgary. The terms of New Holland’s sponsorship were not disclosed.