Australia

The Australian Football League (AFL) has confirmed that beverage sponsor Coca-Cola has ended its more than 30-year relationship with the sports property

Rugby Australia has extended its sponsorship deal with South Australian wine producer Taylors Wines

Betting group Entain has signalled that it will reduce its sports sponsorship spending in Australia following the introduction of stricter advertising regulations for gambling companies in the country

Visit Victoria, the tourism arm of the state government, has stepped into the sponsorship void left by the departure of mining and agricultural company Hancock Prospecting by agreeing a wide-ranging deal…

Australian bank Westpac has signed with the National Rugby League (NRL) as the league’s ‘Official Bank and Payment Platform’ in a wide-ranging deal across the men’s and women’s game. Under

Weber Barbecues has extended its naming-rights sponsorship of Australia’s Women's Big Bash League (WBBL) for another season.

Mining and agricultural company Hancock Prospecting has withdrawn its sponsorship agreement with Netball Australia following a high-profile clash with the national team players, as other sponsors have…

NRMA Insurance replaced Vodafone as Australia’s home Test series naming rights sponsor Vodafone decided not to take up a one-year option for the 2022-23 season

Cricket Australia has rebutted reports that Australian Test captain Pat Cummins influenced Alinta Energy’s decision to exit as main shirt sponsor after this season.

Netball Australia has announced Wendy Archer as its new chair, with Marina Go stepping down from the role in what the governing body describes as a “planned transition” amid growing unease over its new…

Cricket Australia recorded a A$5.1m ($3.2m/€3.3

Cricket Australia has begun the process of selling its most valuable national team sponsorship asset – the main shirt sponsorship for the men’s cricket team across all formats of the game.

Brisbane has a chance to become the “Barcelona of Australia” when it hosts the Olympic and Paralympic Games in 2032, Andrew Liveris, chair of the organising committee for the events, said this week.

American investment company 777 Partners has acquired a stake in Australian A-Leagues football club Melbourne Victory, adding to a portfolio that now includes five football clubs around the world

Cricket Australia has signed up NRMA Insurance as the naming rights sponsor of its men’s national team Test matches on home territory for the next four seasons.

Football Australia has agreed a three-year sponsorship deal with sandwich chain Subway covering the naming rights for men's national teams, plus rights around the women's national team and domestic club…