Football Australia has agreed a three-year sponsorship deal with sandwich chain Subway covering the naming rights for men's national teams, plus rights around the women's national team and domestic club cup.
Australia's national men's teams will be referred to as the Subway Socceroos (senior team), Subway Olyroos (Olympics team), Subway Young Socceroos (U20s), and Subway Joeys (U17s). The brand will have branding on the front of the teams' training and off-field apparel. FA and Subway will work together on branded content, exclusive customer experiences and matchday activations. Subway will also promote the partnership in its above-the-line marketing activities.