Ligue 1
Boulanger upgrades Lille OSC deal ahead of Champions League campaign
The Boulanger retail group has upgraded its partnership with Ligue 1 club Lille OSC from shirt sleeve sponsor to Principal Partner
EVA Air signs on as Stade de Reims shirt sponsor
Ligue 1 club Stade de Reims has signed a new main shirt sponsor deal with Taiwanese airline EVA Air
Macron commits to OGC Nice until 2023
Italian sportswear brand Macron has renewed its partnership with Ligue 1 club OGC Nice
Stade de Reims signs Groupe HEXAOM as new main sponsor
French Ligue 1 football club Stade de Reims has agreed a deal that makes housing developer Groupe HEXAOM its new main sponsor
Kappa furthers ties to Angers SCO
French Ligue 1 football club Angers SCO has agreed a four-season extension to its partnership with kit partner Kappa
Saint-Étienne teams up with Groupe Afflelou
French Ligue 1 football club AS Saint-Étienne has signed a new partnership with opticians chain Groupe Afflelou.
Girondins de Bordeaux signs major shirt deal with Bistro Régent – report
Ligue 1 club Girondins de Bordeaux has signed a new front-of-shirt deal with French restaurant chain Bistro Régent, according to a report from L’Equipe.
AS Monaco leaves Nike, signs six-year kit deal with Kappa
Italian sportswear brand Kappa will pay between €5m ($5.6m) and €6m per season as the new kit supplier at French club AS Monaco, according to industry sources.
PSG reports 2018 sponsorship revenue drop, sells 800,000 shirts
Ligue 1 club Paris Saint-Germain recorded sponsorship revenue of €94.1m ($106.5m) in its 2018 financial year, down by 13 per cent on the €108.1m recorded the previous year.
Services Pro Express delivers Nice sleeve sponsorship
French Ligue 1 football club OGC Nice has agreed a new shirt sponsorship deal with courier company Services Pro Express
PSG on track to break one million shirt sales, driven by Jordan range
Ligue 1 club Paris Saint-Germain is on track to sell more than one million shirts in a single season, for the first time in the club’s history.
Saint-Étienne extends marketing tie-up with Lagardère Sports
French Ligue 1 club AS Saint-Étienne has struck a long-term extension to its marketing partnership with the Lagardère Sports agency.
AS Monaco defies relegation fears, inks long-term deal with Kappa
Ligue 1 club AS Monaco has signed a new long-term kit partnership with Italian sportswear brand Kappa, despite fears the club could be relegated this season
PSG signs LoveBet as first regional partner, launches virtual LED
French Ligue 1 club Paris Saint-Germain has signed its first regional partnership with Philippine betting brand LoveBet.
AccorHotels beats rival bidders to major PSG shirt deal
French hotel group AccorHotels beat off strong interest from at least five other brands to win the main shirt rights at Ligue 1 champions Paris Saint-Germain
PSG launches new partnership with MSC Cruises
Ligue 1 club Paris Saint-Germain has inked a new partnership with Swiss cruise company MSC Cruises
PSG, Hugo Boss expand partnership through co-branded “mini-collection”
German fashion label Hugo Boss has expanded its partnership with Paris Saint-Germain through a new line of co-branded menswear
Mutest scores naming rights deal at RC Strasbourg
French health insurance firm Mutest has signed a new naming rights partnership with Ligue 1 club RC Strasbourg