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PSG, Hugo Boss expand partnership through co-branded “mini-collection”

German fashion label Hugo Boss has expanded its partnership with Paris Saint-Germain through a new line of co-branded menswear.

The new Hugo Boss “mini-collection” features sweaters, hats and scarves, all embroidered with the PSG colours and crest. The collection is modelled by Edinson Cavani, Thomas Meunier and others.

Hugo Boss has been the ‘Official Tailor’ of PSG since 2014, where it provides players and coaching staff with tailor-made suits to wear on match-days.

The brand also supplies casual wear, such as sweaters drawstring trousers, to the team for travelling to away fixtures. Since 2017, Hugo Boss has also partnered with the PSG women’s team.

In recent months, PSG has redoubled its efforts to transform its iconic football brand into a standalone fashion product.

Last September, PSG partnered with Nike’s Jordan Brand to produce a line of co-branded streetwear. Later that month, PSG also took part in Paris Fashion Week, showcasing the X PSG SS19 range by Indian designer Manish Arora.