Ligue 1
American Express extends backing of PSG
French Ligue 1 football club Paris Saint-Germain has renewed its partnership with payment services brand American Express
Paris Saint-Germain renews with Coca-Cola
Ligue 1 club Paris Saint-Germain has renewed its partnership with US soft drinks company Coca-Cola.
Under the new deal, Coca-Cola will be an Official Supplier of PSG until the end of the 2020-21 season
Hubside partners PSG, offers fans website creation opportunity
Ligue 1 club Paris Saint-Germain and the French website creator Hubside have signed a marketing partnership for the next three seasons
Paris Saint-Germain seals first Asian betting partnership with LoveBet
Ligue 1 club Paris Saint-Germain has signed its first partnership with an Asian-facing betting firm
PSG spreads LoveBet across Asia in regional deal
French Ligue 1 champions Paris Saint-Germain have signed a two-year partnership with LoveBet, a leading Asian online betting provider.
The Asia-only deal is worth €1.8
Hugo Boss maintains PSG ties
Paris Saint-Germain has renewed its partnership with German fashion house Hugo Boss, while the French Ligue 1 football club has also reportedly agreed a deal with Asian online betting operator Lovebet
Uefa considering FFP sanctions against Paris Saint-Germain – report
Europe’s football governing body Uefa may order Paris Saint-Germain to cut the value of one of its major sponsorship deals, say French media reports.
Emirates to cut ties with Paris Saint-Germain – report
Dubai airline Emirates has said it will cut ties with Ligue 1 champions Paris Saint-Germain at the end of the 2018-19 season
Lille lands new shirt sponsor
French Ligue 1 football club Lille has signed a shirt sponsorship deal with DMAX, a premium moving company for businesses and individuals
Girondins de Bordeaux targets revenue hike under new owners
French club Girondins de Bordeaux aims to make a new ‘top five’ in Ligue 1 – both on and off the pitch – following the club’s takeover by American owners.
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Monaco teams up with streaming service
French Ligue 1 football club AS Monaco has signed a partnership with music and entertainment streaming platform Playzer
Olympique Lyonnais signs up to five more years with adidas
Ligue 1 club Olympique Lyonnais has renewed its kit supply deal with adidas for another five years.
The new deal will start in 2020-21 and will take the club’s partnership to 2024-25.
Unibet deal kicks off PSG’s regional betting strategy
French Ligue 1 champions Paris Saint-Germain are thought to be making around €1.5m ($1.7