Ligue 1
PSG launches new partnership with MSC Cruises
Ligue 1 club Paris Saint-Germain has inked a new partnership with Swiss cruise company MSC Cruises
PSG, Hugo Boss expand partnership through co-branded “mini-collection”
German fashion label Hugo Boss has expanded its partnership with Paris Saint-Germain through a new line of co-branded menswear
Mutest scores naming rights deal at RC Strasbourg
French health insurance firm Mutest has signed a new naming rights partnership with Ligue 1 club RC Strasbourg
Olympique Lyonnais signs Tignes ski resort deal
Ligue 1 football club Olympique Lyonnais has signed a ‘region branding’ partnership deal with the Tignes ski resort.
Monaco to expand Asian footprint with Yabo Sport
Ligue 1 club AS Monaco has named Yabo Sport as its new regional betting partner in Asia.
The duration of the partnership with Yabo Sport, which was founded two years ago, has not been disclosed
American Express extends backing of PSG
French Ligue 1 football club Paris Saint-Germain has renewed its partnership with payment services brand American Express
Paris Saint-Germain renews with Coca-Cola
Ligue 1 club Paris Saint-Germain has renewed its partnership with US soft drinks company Coca-Cola.
Under the new deal, Coca-Cola will be an Official Supplier of PSG until the end of the 2020-21 season
Hubside partners PSG, offers fans website creation opportunity
Ligue 1 club Paris Saint-Germain and the French website creator Hubside have signed a marketing partnership for the next three seasons
Paris Saint-Germain seals first Asian betting partnership with LoveBet
Ligue 1 club Paris Saint-Germain has signed its first partnership with an Asian-facing betting firm
PSG spreads LoveBet across Asia in regional deal
French Ligue 1 champions Paris Saint-Germain have signed a two-year partnership with LoveBet, a leading Asian online betting provider.
The Asia-only deal is worth €1.8
Hugo Boss maintains PSG ties
Paris Saint-Germain has renewed its partnership with German fashion house Hugo Boss, while the French Ligue 1 football club has also reportedly agreed a deal with Asian online betting operator Lovebet
Uefa considering FFP sanctions against Paris Saint-Germain – report
Europe’s football governing body Uefa may order Paris Saint-Germain to cut the value of one of its major sponsorship deals, say French media reports.
Emirates to cut ties with Paris Saint-Germain – report
Dubai airline Emirates has said it will cut ties with Ligue 1 champions Paris Saint-Germain at the end of the 2018-19 season
Lille lands new shirt sponsor
French Ligue 1 football club Lille has signed a shirt sponsorship deal with DMAX, a premium moving company for businesses and individuals
Girondins de Bordeaux targets revenue hike under new owners
French club Girondins de Bordeaux aims to make a new ‘top five’ in Ligue 1 – both on and off the pitch – following the club’s takeover by American owners.
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Monaco teams up with streaming service
French Ligue 1 football club AS Monaco has signed a partnership with music and entertainment streaming platform Playzer
Olympique Lyonnais signs up to five more years with adidas
Ligue 1 club Olympique Lyonnais has renewed its kit supply deal with adidas for another five years.
The new deal will start in 2020-21 and will take the club’s partnership to 2024-25.
Unibet deal kicks off PSG’s regional betting strategy
French Ligue 1 champions Paris Saint-Germain are thought to be making around €1.5m ($1.7