Ligue 1
Features
Latest Features
Tous Unis (All Together) – Accor, QNB, Ooredoo, Nike and more & Paris Saint-Germain
PSG teamed up with its sponsors and suppliers to raise funds for Parisian medical workers during the height of the Covid-19 pandemic.
Young, gifted and Parisian: why PSG means more than football to global brands
PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari.
PSG extends stylish image with Replay deal
In October, Fashion Box, the parent company of Replay, agreed to a four-year deal with Paris Saint-Germain for rights to become the club’s first ‘Official Denim Partner’.
The deal is worth between €1.1m ($1.
AS Monaco leaves Nike, signs six-year kit deal with Kappa
Italian sportswear brand Kappa will pay between €5m ($5.6m) and €6m per season as the new kit supplier at French club AS Monaco, according to industry sources.
PSG signs LoveBet as first regional partner, launches virtual LED
French Ligue 1 club Paris Saint-Germain has signed its first regional partnership with Philippine betting brand LoveBet.
EA Sports upgrades PSG deal to Premium Partnership
Ligue 1 club Paris Saint-Germain has renewed and broadened its partnership with US video game developer Electronic Arts to 2023- 2024
Betclic signs Major Partner deal with Girondins de Bordeaux
Online gaming group Betclic has signed as the back-of-shirt sponsor for Ligue 1 club Girondins de Bordeaux
OGC Nice signs up Ineos as new shirt sponsor
British petrochemical company Ineos has been unveiled as the new main partner of French Ligue 1 football club OGC Nice
Uber Eats follows Ligue 1 deal with Marseille shirt sponsorship
Food delivery service Uber Eats has today (Monday) added a shirt sponsorship deal with Olympique de Marseille to its agreement with France’s Ligue de Football Professionnel.
Features
Girondins de Bordeaux targets revenue hike under new owners
French club Girondins de Bordeaux aims to make a new ‘top five’ in Ligue 1 – both on and off the pitch – following the club’s takeover by American owners.
This
Unibet deal kicks off PSG’s regional betting strategy
French Ligue 1 champions Paris Saint-Germain are thought to be making around €1.5m ($1.7