Ligue 1

Football

Chinese electronic appliance company Hisense has extended its global sponsorship of French Ligue 1 club Paris Saint-Germain for another two years as it continues to use sport to increase brand awareness
Football

PSG's three-year official timing deal with Purnell marks another step in the club's progress as a lifestyle brand.
Football

Paris Saint-Germain primary partner Accor leveraged the tie-up through the 2021-22 season to consolidate the 2019 launch campaign for its ALL loyalty programme through a multi-market, player-fronted ‘Play L…
Football

France’s Professional Football League (LFP) has secured Kipsta as its new ball supplier.
Football

French Ligue 1 club LOSC Lille has extended with its kit supplier, New Balance. The multi-year renewal builds on an association which first began at the start of the 2016-17 season
Football

French Ligue 1 champions Paris Saint-Germain have signed up HotForex as the club's official foreign exchange and contract for difference (CFD) trading platform
Football

Paris Saint-Germain has signed a regional sponsorship contract with Asian gambling firm Yabo Sports. The deal, which covers the Asia region, will run until the end of the 2022-23 season
Football

Mondelēz International-owned chewing gum brand Hollywood has signed as a lower-tier sponsor of the French Professional Football League (LFP).
Football

French football club Paris Saint-Germain has signed up gambling brand 22Bet as a regional sponsor in Africa. The two-year agreement was facilitated on behalf of 22Bet by sports marketing agency Sportradar
Football

Sports brand Puma has signed a long-term endorsement deal with Brazilian football star Neymar and NR Sports, the company which holds the player’s image rights.
Football

French Ligue 1 club AS Monaco has signed online investment platform eToro and gambling firm VBet to its sponsorship portfolio
Football

Ineos Hygiene has become the 'Official Hygiene Partner' to the Ineos-owned Ligue 1 football club OGC Nice to help protect its team – and fans, when they return – from Covid-19 infection.
Football

Soft drinks company Coca-Cola has signed official supplier deals with French Ligue 1 outfit Lille OSC and Dutch Eredivisie club PSV Eindhoven
Football

Electronics and home appliances company, Hisense, has signed as a global sponsor of French Ligue 1 football club Paris Saint-Germain in a multi-year deal
Football

French betting operator Française des Jeux (FDJ) has extended its sponsorship of Ligue 1 club Olympique de Marseille until 2022 with its sports betting brand ParionsSport.
Football

The revival of the Sportfive name after five years of operation under the Lagardère Sports brand has received positive feedback in France, the country of the agency’s origin, according to a leading ex…
Football

France’s Ligue de Football Professionnel (LFP) this month struck only the second betting deal in its history, a three-year agreement with Betclic that will run from 2020-21 to 2022-23.
Football

French Football club OGC Nice has made another addition to its sponsorship portfolio with the signing of luxury clothing brand Belstaff