PSG teamed up with its sponsors and suppliers to raise funds for Parisian medical workers during the height of the Covid-19 pandemic.
PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari.
In October, Fashion Box, the parent company of Replay, agreed to a four-year deal with Paris Saint-Germain for rights to become the club’s first ‘Official Denim Partner’. The deal is worth between €1.1m ($1.
Italian sportswear brand Kappa will pay between €5m ($5.6m) and €6m per season as the new kit supplier at French club AS Monaco, according to industry sources.
French Ligue 1 club Paris Saint-Germain has signed its first regional partnership with Philippine betting brand LoveBet.
Ligue 1 club Paris Saint-Germain has renewed and broadened its partnership with US video game developer Electronic Arts to 2023- 2024
Online gaming group Betclic has signed as the back-of-shirt sponsor for Ligue 1 club Girondins de Bordeaux
British petrochemical company Ineos has been unveiled as the new main partner of French Ligue 1 football club OGC Nice
Food delivery service Uber Eats has today (Monday) added a shirt sponsorship deal with Olympique de Marseille to its agreement with France’s Ligue de Football Professionnel.
French club Girondins de Bordeaux aims to make a new ‘top five’ in Ligue 1 – both on and off the pitch – following the club’s takeover by American owners. This
French Ligue 1 champions Paris Saint-Germain are thought to be making around €1.5m ($1.7