Ligue 1
LFP fills ball supplier role with Kipsta
France’s Professional Football League (LFP) has secured Kipsta as its new ball supplier.
Lille agrees renewal with New Balance
French Ligue 1 club LOSC Lille has extended with its kit supplier, New Balance.
The multi-year renewal builds on an association which first began at the start of the 2016-17 season
PSG signs HotForex in latest sponsorship deal
French Ligue 1 champions Paris Saint-Germain have signed up HotForex as the club's official foreign exchange and contract for difference (CFD) trading platform
PSG signs Yabo Sports as latest regional gambling sponsor
Paris Saint-Germain has signed a regional sponsorship contract with Asian gambling firm Yabo Sports. The deal, which covers the Asia region, will run until the end of the 2022-23 season
Mondelēz expands European football portfolio with LFP and Celtic deals
Mondelēz International-owned chewing gum brand Hollywood has signed as a lower-tier sponsor of the French Professional Football League (LFP).
PSG leverages digital overlay assets in regional 22Bet deal in Africa
French football club Paris Saint-Germain has signed up gambling brand 22Bet as a regional sponsor in Africa.
The two-year agreement was facilitated on behalf of 22Bet by sports marketing agency Sportradar
Neymar joins Puma after 15 years with Nike
Sports brand Puma has signed a long-term endorsement deal with Brazilian football star Neymar and NR Sports, the company which holds the player’s image rights.
AS Monaco adds eToro and VBet to kit sponsors, trials overlay advertising
French Ligue 1 club AS Monaco has signed online investment platform eToro and gambling firm VBet to its sponsorship portfolio
Ineos Hygiene sponsors OGC Nice as sports seek partners to combat Covid-19 risk
Ineos Hygiene has become the 'Official Hygiene Partner' to the Ineos-owned Ligue 1 football club OGC Nice to help protect its team – and fans, when they return – from Covid-19 infection.
Coca-Cola signs long-term supplier deals with Lille and PSV
Soft drinks company Coca-Cola has signed official supplier deals with French Ligue 1 outfit Lille OSC and Dutch Eredivisie club PSV Eindhoven
Hisense targets global market with PSG deal
Electronics and home appliances company, Hisense, has signed as a global sponsor of French Ligue 1 football club Paris Saint-Germain in a multi-year deal
FDJ’s ParionsSport brands shoulder of Marseille shirt
French betting operator Française des Jeux (FDJ) has extended its sponsorship of Ligue 1 club Olympique de Marseille until 2022 with its sports betting brand ParionsSport.
Return of Sportfive brand welcomed by French sponsorship market
The revival of the Sportfive name after five years of operation under the Lagardère Sports brand has received positive feedback in France, the country of the agency’s origin, according to a leading ex…
Betclic acquires Ligue 1 bookmaker rights as LFP targets pool of sponsors
France’s Ligue de Football Professionnel (LFP) this month struck only the second betting deal in its history, a three-year agreement with Betclic that will run from 2020-21 to 2022-23.
Nice adds another shirt sponsor with Belstaff deal
French Football club OGC Nice has made another addition to its sponsorship portfolio with the signing of luxury clothing brand Belstaff
Nice to display Ineos brand Grenadier on back of shirt
French football club OGC Nice has signed up Ineos-owned automotive brand Grenadier to its sponsorship portfolio
Nîmes signs shirt sponsorship deal with Bastide Médical
French Ligue 1 club Nîmes Olympique has signed a shirt sponsorship deal with medical equipment specialist Bastide Médical starting next season.