Ligue 1
PSG develops premium sponsor tier with Qatar Airways
French Ligue 1 champion Paris Saint-Germain has signed up global airline Qatar Airways as a premium sponsor
Unibet takes three-year PSG extension to new territories
Ligue 1 champions Paris Saint-Germain and online betting operator Unibet have expanded the terms of their sponsorship agreement and extended the duration until the end of the 2022-23 season
Young, gifted and Parisian: why PSG means more than football to global brands
PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari.
PSG tests market for stadium and training ground naming rights
French football club Paris Saint-Germain has begun the process of selling the naming rights to its Parc des Princes stadium and its future training centre
PSG extends stylish image with Replay deal
In October, Fashion Box, the parent company of Replay, agreed to a four-year deal with Paris Saint-Germain for rights to become the club’s first ‘Official Denim Partner’.
The deal is worth between €1.1m ($1.
Bids due at end of month for Lille’s stadium naming rights
French football club Lille OSC's stadium is set to be renamed after the venue-owners, the European Metropolis of Lille (MEL), launched a tender for the naming rights
LFP teams up with StadiumGo
The French Football League (LFP) has agreed a partnership with ridesharing platform StadiumGo.
The French service is said to be the first carpool platform entirely dedicated to sporting events
Toulouse signs up DMax as sleeve sponsor, deal brokered by Lagardère Sports
French Football club Toulouse has added French moving and storage service DMax to its sponsorship portfolio.
The deal includes sleeve sponsorship of the Ligue 1 side’s kit.
Rakuten Viber backs e-Ligue 1, LFP highlights 3.5m social media following
Messaging service Rakuten Viber has signed a three-year deal with e-Ligue 1, the esports offshoot of the Ligue de Football Professionnel (LFP), the French football league
Olympique Lyonnais adds Deliveroo and Teddy Smith as on-kit sponsors
French Ligue 1 club Olympique Lyonias has added food delivery service Deliveroo and menswear brand Teddy Smith to its sponsorship portfolio
BetCity becomes Monaco’s first Russian partner
French Ligue 1 football club AS Monaco has agreed a two-season partnership with Russian betting company BetCity
EA Sports upgrades PSG deal to Premium Partnership
Ligue 1 club Paris Saint-Germain has renewed and broadened its partnership with US video game developer Electronic Arts to 2023- 2024
Betclic signs Major Partner deal with Girondins de Bordeaux
Online gaming group Betclic has signed as the back-of-shirt sponsor for Ligue 1 club Girondins de Bordeaux
OGC Nice signs up Ineos as new shirt sponsor
British petrochemical company Ineos has been unveiled as the new main partner of French Ligue 1 football club OGC Nice
Uber Eats follows Ligue 1 deal with Marseille shirt sponsorship
Food delivery service Uber Eats has today (Monday) added a shirt sponsorship deal with Olympique de Marseille to its agreement with France’s Ligue de Football Professionnel.
PSG signs record kit deal with Nike, breaks one million shirt sales
French Ligue 1 club Paris Saint-Germain has signed a new, record kit deal with US sportswear brand Nike
PSG builds on China commitment with Ping An deal
French Ligue 1 club Paris Saint-Germain has signed a new partnership with Ping An, China's biggest insurance brand
Hager to back Strasbourg’s Europa League campaign
Hager Group has expanded its partnership with French Ligue 1 football club RC Strasbourg by agreeing to be its shirt sponsor during the 2019-20 Uefa Europa League competition