HomeNewsNewsOpticiansFootballFrance

Saint-Étienne teams up with Groupe Afflelou

French Ligue 1 football club AS Saint-Étienne has signed a new partnership with opticians chain Groupe Afflelou.

The agreement will run until the end of the 2020-21 season, with Afflelou initially taking branding rights on the club’s shorts through to the end of the current campaign.

The Afflelou brand will then move to the back of the shirt during the 2019-20 and 2020-21 seasons, while the company will also benefit from presence across the club’s media platforms and launch digital activations.

Most recent

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.

The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.

US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.