French health insurance firm Mutest has signed a new naming rights partnership with Ligue 1 club RC Strasbourg.
As part of the five-year deal, Strasbourg’s training ground will be renamed as the ‘Racing Mutest Academy’.
In addition to the naming rights, Mutest will also get branding around the club and on the jerseys of all Strasbourg youth teams.
Mutest will also get hospitality benefits, and will assist the clubs with events, digital infrastructure and CSR.
A local Alsace company with over 70-years’ experience, Mutest was the first mutual health insurance firm to launch in the region, and employs over 130,000 people.