French Ligue 1 football club Stade de Reims has agreed a deal that makes housing developer Groupe HEXAOM its new main sponsor.
Terms of the deal were not disclosed, but it will commence from the 2019-20 season.
Under the agreement, the Maisons France Confort brand will appear on the front of the club’s shirt during home matches, with Groupe HEXAOM receiving exposure during away games.
The partnership will also grant Groupe HEXAOM exposure on LED boards at the Stade Auguste-Delaune and across other club media.
Jean-Pierre Caillot, president of Stade de Reims, said: “This signature is part of the development project of Stade de Reims and is intended to reveal its growing attractiveness.”