British petrochemical company Ineos has been unveiled as the new main partner of French Ligue 1 football club OGC Nice.
The deal will initially cover the 2019-20 season and provides Ineos with brand exposure on the front of Nice’s shirts.
Ineos will also benefit from promotion at the Allianz Riviera and on the club’s media channels, as well as hospitality packages for home matches.
Ineos is owned by Sir Jim Ratcliffe, Britain’s richest man. Earlier this year it was reported that Ratcliffe had tabled an offer of over $100m (€90m) to purchase Nice, which is currently owned by a Chinese-led consortium controlled by investor Chien Lee.
Ineos has been stepping up its investment in sport recently. In March, the company bought the UCI WorldTour cycling outfit formerly known as Team Sky, while in May it announced that it would be sponsoring a new attempt by Kenyan athletics great Eliud Kipchoge to break the two-hour marathon barrier.