French Ligue 1 club Paris Saint-Germain has signed a new partnership with Ping An, China’s biggest insurance brand.
Under the multi-year deal, Ping An will become a Regional Partner of PSG in China, starting this season.
The first year of the partnership will focus on youth football activations, with Ping An set to host 200 trials for the ‘Ping An Football Support Plan Program’ in 16 Chinese cities. Outstanding players will then be selected to take part in PSG academy training camps, according to a club statement.
Ping An is the world’s most valuable insurance brand, having overtaken Germany’s Allianz in 2017. It is also a partner of Premier League club Manchester United.
The partnership is the latest step in PSG’s efforts to grow the club in Asia. Last year, PSG opened an Asia-Pacific HQ in Singapore, an office in Shanghai, and signed its first regional partnership with Philippine gambling platform LoveBet.
Earlier this month, PSG also agreed a deal with Japanese men’s skincare brand Bulk Homme.
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China is a priority market for PSG. This year, PSG will take its summer tour to China for a second year running, where it will face Italian Serie A side Inter Milan and Australian A-League side Sydney FC in Macao and Suzhou respectively.
As in 2018, PSG will also compete in the Trophée des Champions in Shenzhen, where this year it will face Coupe de France winner Stade Rennais.