Tesco has invested extensively in the local communities over 20 years. However, Tesco Bank (TB) has only recently established its sponsorship portfolio. It made sense that TB should follow Tesco’s strategy and committed to build a community focused programme not only aimed at developing and supporting young people but to use its scale for good in the local communities in which we live and work.
In a marketplace where comparison sites (such as Money Supermarket and Compare the Market) are an ever-prevalent choice for consumers looking for a credit card and where there is an increasing number of products available, credit card organisations have to find new ways to stand out from the crowd. In 2012, Capital One actively sought a way to differentiate its brand in order to increase awareness of the company as a credit card provider.
