Ligue 1

Ineos Hygiene has become the 'Official Hygiene Partner' to the Ineos-owned Ligue 1 football club OGC Nice to help protect its team – and fans, when they return – from Covid-19 infection.

Soft drinks company Coca-Cola has signed official supplier deals with French Ligue 1 outfit Lille OSC and Dutch Eredivisie club PSV Eindhoven

Electronics and home appliances company, Hisense, has signed as a global sponsor of French Ligue 1 football club Paris Saint-Germain in a multi-year deal

French betting operator Française des Jeux (FDJ) has extended its sponsorship of Ligue 1 club Olympique de Marseille until 2022 with its sports betting brand ParionsSport.

The revival of the Sportfive name after five years of operation under the Lagardère Sports brand has received positive feedback in France, the country of the agency’s origin, according to a leading ex…

France’s Ligue de Football Professionnel (LFP) this month struck only the second betting deal in its history, a three-year agreement with Betclic that will run from 2020-21 to 2022-23.

French Football club OGC Nice has made another addition to its sponsorship portfolio with the signing of luxury clothing brand Belstaff

French football club OGC Nice has signed up Ineos-owned automotive brand Grenadier to its sponsorship portfolio

French Ligue 1 club Nîmes Olympique has signed a shirt sponsorship deal with medical equipment specialist Bastide Médical starting next season.

Branding will continue to play a major role in French utility company Veolia’s sponsorship of Ligue 1 club Olympique de Lyonnais, despite its new designation as ‘Environmental Partner’ from 2020-21 to 20…

Ligue 1 club Olympique Lyonnais is still locked in negotiations over a potential stadium naming rights renewal with insurance group Groupama

Utility company Veolia has become the official ‘Environmental Partner’ of French Ligue 1 club Olympique Lyonnais and the sleeve sponsor of the club’s title-winning women’s team. The

French Ligue 1 club AS Saint-Étienne has extended with long-standing kit supplier Le Coq Sportif. The deal follows the five-year contract signed between the pair in 2015.

PSG teamed up with its sponsors and suppliers to raise funds for Parisian medical workers during the height of the Covid-19 pandemic.

French Ligue 1 football club Olympique Lyonnais has downgraded its objective of achieving between €43m ($46.5m) and €46m in sponsorship income next season because of the Covid-19 pandemic.

French Ligue 1 side Amiens SC is searching for a new shirt sponsor after sports retailer Intersport signalled its intention to depart from the club

French restaurant chain Bistro Régent has suspended its main shirt sponsorship deal with Ligue 1 club Girondins de Bordeaux because of the Covid-19 pandemic.

Ligue 1 club AS Monaco has signed a fan marketing and shorts branding deal with new social media and fan engagement platform Iqoniq