Ligue 1
Neymar joins Puma after 15 years with Nike
Sports brand Puma has signed a long-term endorsement deal with Brazilian football star Neymar and NR Sports, the company which holds the player’s image rights.
AS Monaco adds eToro and VBet to kit sponsors, trials overlay advertising
French Ligue 1 club AS Monaco has signed online investment platform eToro and gambling firm VBet to its sponsorship portfolio
Ineos Hygiene sponsors OGC Nice as sports seek partners to combat Covid-19 risk
Ineos Hygiene has become the 'Official Hygiene Partner' to the Ineos-owned Ligue 1 football club OGC Nice to help protect its team – and fans, when they return – from Covid-19 infection.
Coca-Cola signs long-term supplier deals with Lille and PSV
Soft drinks company Coca-Cola has signed official supplier deals with French Ligue 1 outfit Lille OSC and Dutch Eredivisie club PSV Eindhoven
Hisense targets global market with PSG deal
Electronics and home appliances company, Hisense, has signed as a global sponsor of French Ligue 1 football club Paris Saint-Germain in a multi-year deal
FDJ’s ParionsSport brands shoulder of Marseille shirt
French betting operator Française des Jeux (FDJ) has extended its sponsorship of Ligue 1 club Olympique de Marseille until 2022 with its sports betting brand ParionsSport.
Return of Sportfive brand welcomed by French sponsorship market
The revival of the Sportfive name after five years of operation under the Lagardère Sports brand has received positive feedback in France, the country of the agency’s origin, according to a leading ex…
Betclic acquires Ligue 1 bookmaker rights as LFP targets pool of sponsors
France’s Ligue de Football Professionnel (LFP) this month struck only the second betting deal in its history, a three-year agreement with Betclic that will run from 2020-21 to 2022-23.
Nice adds another shirt sponsor with Belstaff deal
French Football club OGC Nice has made another addition to its sponsorship portfolio with the signing of luxury clothing brand Belstaff
Nice to display Ineos brand Grenadier on back of shirt
French football club OGC Nice has signed up Ineos-owned automotive brand Grenadier to its sponsorship portfolio
Nîmes signs shirt sponsorship deal with Bastide Médical
French Ligue 1 club Nîmes Olympique has signed a shirt sponsorship deal with medical equipment specialist Bastide Médical starting next season.
Branding still key to Veolia in Lyon’s green revolution
Branding will continue to play a major role in French utility company Veolia’s sponsorship of Ligue 1 club Olympique de Lyonnais, despite its new designation as ‘Environmental Partner’ from 2020-21 to 20…
Lyon and Groupama remain engaged over naming rights renewal
Ligue 1 club Olympique Lyonnais is still locked in negotiations over a potential stadium naming rights renewal with insurance group Groupama
Veolia adds environmental and women’s team strategy to Lyon deal
Utility company Veolia has become the official ‘Environmental Partner’ of French Ligue 1 club Olympique Lyonnais and the sleeve sponsor of the club’s title-winning women’s team.
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AS Saint-Étienne extends with kit supplier Le Coq Sportif
French Ligue 1 club AS Saint-Étienne has extended with long-standing kit supplier Le Coq Sportif.
The deal follows the five-year contract signed between the pair in 2015.
Tous Unis (All Together) – Accor, QNB, Ooredoo, Nike and more & Paris Saint-Germain
PSG teamed up with its sponsors and suppliers to raise funds for Parisian medical workers during the height of the Covid-19 pandemic.
Olympique Lyonnais reviews sponsorship goals in wake of Covid-19
French Ligue 1 football club Olympique Lyonnais has downgraded its objective of achieving between €43m ($46.5m) and €46m in sponsorship income next season because of the Covid-19 pandemic.
Amiens search for new shirt sponsor as Intersport cuts ties
French Ligue 1 side Amiens SC is searching for a new shirt sponsor after sports retailer Intersport signalled its intention to depart from the club