HomeNewsNewsFood - OtherFootballFrance

Uber Eats follows Ligue 1 deal with Marseille shirt sponsorship

Food delivery service Uber Eats has today (Monday) added a shirt sponsorship deal with Olympique de Marseille to its agreement with France’s Ligue de Football Professionnel.

Uber Eats will become Marseille’s main shirt sponsor for the next three seasons, from 2019-20 to 2021-22. The company last month agreed a deal with the LFP to become title sponsor of the top-tier Ligue 1 from the 2020-21 season, after serving as an Official Partner in 2019-20.

Financial terms of the deal were not disclosed, but speaking at a press conference today, Marseille president Jacques-Henri Eyraud stated that reported figures of between €3m ($3.39m) and €3.5m per season were not accurate.

Uber Eats will replace telco Orange as Marseille’s main shirt sponsor. Orange enhanced its partnership with Marseille in October 2017 by becoming the main sponsor of the club for the remainder of the 2017-18 and 2018-19 campaigns.

Orange is set to continue as naming rights partner to Marseille’s home ground, the Stade Vélodrome, with this contract due to run until the end of the 2021-22 season.

Eyraud said: “We welcome Uber Eats with enthusiasm and ambition, eager to put at their disposal all our passion, creativity and flexibility. At OM, we rely on our partners to grow and progress together, to experience the common emotions that only football can generate.

“Uber Eats has a lot in common with the OM, including its clear digital orientation, permanent innovation and the desire to communicate with a young audience. We hope this is the beginning of a long and exciting adventure.”

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.