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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Aviva extends naming-rights deal for Irish national stadium
Insurance company Aviva has taken up its option to extend its deal with the Football Association of Ireland and the Irish Rugby Football Union for the naming rights to the Aviva Stadium in Dublin for a further five years.
Santander extends move from F1 to football with UCL deal
Spanish banking group Santander has become an Official Sponsor of the Uefa Champions League for the three seasons from 2018-19 to 2020-21.
188Bet signs regional deals with Liverpool and Bayern Munich
European football heavyweights Bayern Munich and Liverpool have each signed regional sponsorship agreements with gambling platform 188Bet
Bitci signs first Serie A club agreement with Spezia Calcio
Turkish blockchain technology provider Bitci has become a premium partner of Italian Serie A club Spezia Calcio for the next three seasons, from 2021-22 to 2023-24
West Ham agrees extension with Soccer Supplement
English Premier League club West Ham United has signed an extension to its supplier deal with football nutrition brand Soccer Supplement
Ariston expands China-facing Juventus deal to include Indonesia
Italian Serie A side Juventus has expanded its regional sponsorship deal with Italian heating systems brand Ariston to include Indonesia
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle
Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…