News
Bradford Bulls extends with major partner
English Super League rugby league team Bradford Bulls has extended its partnership with home credit lender Provident Personal Credit.
Sin City to be promoted on Sampdoria shirts
Italian Serie A top-tier football club Sampdoria has struck a temporary deal for Hollywood movie Sin City: A Dame to Kill For to be promoted on the front of the team’s shirts.
Cincinnati Bengals bank Fifth Third extension
NFL American football team the Cincinnati Bengals have agreed a five-year extension to their partnership with Fifth Third Bank.
Ricoh teams up with Premiership Rugby
Japanese imaging and electronics company Ricoh has agreed to become an official partner of the English Premiership rugby union competition.
Arizona Cardinals roll out WiFi offering with CDW
NFL American football team the Arizona Cardinals have announced a multi-year partnership to make IT company CDW the exclusive information technology solutions provider for the team and its University of Phoenix Stadium.
Eintracht Frankfurt banks IG Group extension
German Bundesliga football club Eintracht Frankfurt has extended its sponsorship deal with the domestic branch of financial trading company IG Group.
Nashua Limited joins up with South African cricket powerhouse
Business solutions group Nashua Limited has signed up as the principal sponsor of South African cricket team Cape Cobras for the 2014-15 season.
NHL brushes up Canadian commercial roster with P&G
The Canadian subsidiary of household goods company Procter & Gamble has agreed a partnership with the National Hockey League for the North American ice hockey competition’s 2014-15 season.
ICC toasts Wolf Blass deal for World Cup
The International Cricket Council has reached a sponsorship agreement with Australian winery Wolf Blass for its 2015 World Cup.
Ironman refreshes with Gatorade partnership
PepsiCo-owned isotonic drinks brand Gatorade has agreed to become a partner of the Ironman triathlon series.
Norwegian FA nets Nike partnership
US sportswear firm Nike has sealed a six-year deal to become the official apparel sponsor of the Football Association of Norway (NFF).
Pirelli extends Superbike World Championship deal
Pirelli has extended a deal to serve as the official tyre supplier of the Superbike World Championship.
Brondby banks new shirt sponsor
Danish Superliga football club Brondby has entered into a new sponsorship deal with domestic state bank Arbejdernes Landsbank.
QPI extends backing of Prix de l’Arc de Triomphe race
Energy company Qatar Petroleum International has extended its contract as the exclusive sponsor of the world’s richest horse race for purebred Arabians, the Qatar Arabian World Cup, to take in the 2014 edition at Longchamp, Paris on October 5.
Botswana Premier League stays connected with naming sponsor
Botswana Telecommunications Corporation (BTCL) has signed a three-year extension to its title sponsorship deal with the Botswana Premier League football competition.
Australian Hockey League brings in presenting sponsor
Australian IT company Premier Technology Solutions has agreed a two-year deal to become the presenting sponsor of the Australian Hockey League under a wider deal with the Hockey Australia governing body.
Gloucester Rugby snaps up Sportlobster partnership
Sports orientated social network Sportlobster has reached an agreement to become the official social media partner of English Premiership rugby union team Gloucester.
Staples Center secures Toshiba support
Consumer electronics company Toshiba has agreed a deal to become a founding partner of Los Angeles-based Staples Center, the home of a number of US professional sports teams.