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Sin City to be promoted on Sampdoria shirts

Italian Serie A top-tier football club Sampdoria has struck a temporary deal for Hollywood movie Sin City: A Dame to Kill For to be promoted on the front of the team’s shirts.

Sampdoria reached the agreement with marketing company Lucky Red, which is representing the movie.

The film’s logo will be promoted on Sampdoria’s shirts for its home games against Torino and Chievo Verona on Sunday and September 24 respectively, along with the derby match against local rival Genoa on September 28.

Sampdoria’s president of marketing and communications, Giorgio Ferrero, said: “Football and cinema are both great attractions and we have brought them together.”