News
Waratahs drive away with enhanced Volvo deal
Volvo has opted to expand its support of the New South Wales Waratahs rugby union team by upgrading to a principal sponsor role for the 2014 and 2015 seasons.
Barcelona signs first African partner
Spanish Liga football club Barcelona has signed its first commercial partnership with an African-based company after agreeing a three-year deal with the Castle Brewery.
ITTF and GAC Group serve up naming rights renewal
The International Table Tennis Federation has agreed an extension with its World Tour title sponsor the Guangzhou Automobile (GAC) Group until 2015.
NVC dives into title sponsorship of Fina series
The International Aquatics Federation (Fina) has agreed a four-year deal for Chinese lighting manufacturer NVC Lighting to become the title sponsor of its Diving World Series.
Man City gains online trading partner
English Premier League football club Manchester City has announced a new partnership with online trading service company Gain Capital.
BT Sport agrees dual Scottish Rugby sponsorship deal
UK pay-television broadcaster BT Sport has agreed a four-year partnership with Scottish Rugby in a deal that includes the shirt sponsorship of Glasgow Warriors and Edinburgh Rugby for the Pro12 and Heineken Cup competitions.
Virgin and Scotiabank sign up for CPL’s inaugural season
British conglomerate Virgin and Canadian financial service company Scotiabank have been announced as tournament partners for the inaugural Caribbean Premier League Twenty20 cricket competition.
KitchenAid extends PGA Seniors deal
Kitchen appliances manufacturer KitchenAid has extended its presenting sponsorship of golf’s Senior PGA Championship until 2018.
Marathonbet enlists brandRapport to drive Fulham deal
Online bookmaker Marathonbet has appointed sports and entertainment agency brandRapport to manage its sponsorship of English Premier League football club Fulham.
Cowboys end naming rights search by connecting with AT&T
NFL American football franchise the Dallas Cowboys have confirmed that they have entered into a stadium naming rights partnership with telecommunications company AT&T.
Shell seals MotoGP race rights in Malaysia
Motorcycle lubricant brand Shell Advance has agreed a two-year deal with MotoGP commercial rights holder Dorna Sports to renew its title sponsorship of the series’ Malaysian Grand Prix.
AC Milan checks in with Blu Hotels
Italian hotel chain Blu Hotels has agreed a deal to become an official partner of Serie A football club AC Milan for the 2013-14 season.
Brumbies seal kit deal with Classic
Australian rugby union team the Brumbies have agreed a five-year kit manufacturing deal with Classic Sportswear.
VcG lends support to 2015 Solheim Cup
German golf club VcG has agreed to become an official sponsor of the Solheim Cup women’s golf event, which is scheduled to take place in the country for the first time in 2015.
Bwin.party extends European football ties with Anderlecht deal
Online gambling company bwin.party has agreed a three-year deal with Anderlecht to become the official online gaming and betting partner of Belgium’s most successful football club.
New partnership gives Giants a healthy outlook
NFL American football franchise the New York Giants has announced a new partnership with Quest Diagnostics that will include naming rights to the team’s headquarters and training facility.
Rutgers seals IMG College sponsorship deal
Rutgers University Athletics has signed an 11-year sponsorship partnership deal with the IMG College agency, which will begin in the 2013-14 academic year.
NFL teams score sponsorship deals
American football teams the Denver Broncos, Seattle Seahawks and Jacksonville Jaguars have agreed sponsorship deals ahead of the new NFL season.