English Premier League football club Manchester City has continued its busy summer of commercial acquisitions by announcing a new partnership with online trading service company Gain Capital, which it claims will have “unique” activation properties.
The US-headquartered firm will serve as City’s official online trading partner, with terms of the deal undisclosed.
As part of the partnership, FOREX.com, the retail division of Gain Capital, will create exclusive behind-the-scenes content, providing an insider’s view of how the club is run via the players, business operations and backroom staff.
Tom Glick, City’s chief commercial and operating officer, said: “Our partnership is rooted in the recognition that the fundamental elements of success in football and trading are the same: strong preparation and superior execution. Gain’s plans to leverage this connection are unique in sports sponsorship and we look forward to working with them.”