News

New Zealand Super Rugby franchise Crusaders have agreed a team naming rights deal with banking group BNZ.

Chinese telecommunications firm Huawei has agreed to extend its deal with Australian rugby league side Canberra Raiders and will continue its role as a major sponsor of the team for the 2014 National Rugby League season.

Sportswear giant Puma has teamed up with the ESPN Wide World of Sport Complex to become the official equipment sponsor of youth football initiative Disney Soccer.

Contracting and construction company Super Industrial Services has reached a sponsorship agreement with the Trinidad and Tobago Red Steel cricket team for the forthcoming Caribbean Premier League Twenty20 tournament.

UK-based boxing promotions company Frank Warren Promotions and its associated pay-television channel Box Nation has agreed a title sponsorship deal with bookmaker BetFred for its two major summer fight cards.

Tiger Woods has signed a new deal with longstanding equipment and apparel sponsor Nike.

Danish investment firm Saxo Bank has extended its joint naming-rights sponsorship of the Saxo-Tinkoff International Cycling Union (UCI) ProTour team.

Energy drinks giant Red Bull and beer brand Singha have signed up as title partners of international motor sport event the 2013 Race of Champions.

US distillery Shellback Rum has reached a sponsorship agreement with reigning America’s Cup champion Oracle Team USA ahead of the 34th edition of the historic sailing race.

NFL American football franchise the Buffalo Bills has made waste management company Republic Services its official waste services provider.

Dairy Australia, the national services body for Australian dairy farmers, has reached a one-off sponsorship agreement with A-League football team Melbourne Victory for its friendly against Liverpool on July 24.

Standard Chartered Bahrain has agreed to become one of the official sponsors of the 2013 Bahrain Marathon Relay, according to the Bahrain News Agency.

GlaxoSmithKline is in talks with the International Olympic Committee about joining its TOP sponsor program, according to US news sources.

English Super League rugby league club St Helens has extended its shirt sponsorship deal with tea producer Typhoo for a further three seasons.

NBA basketball team the Portland Trail Blazers has renewed commercial agreements with three of its long-term partners.

American football franchise the Philadelphia Eagles has agreed a five-year partnership with insurance company Johnson, Kendell and Johnson which will run through the 2018 NFL season.