NFL American football franchise the New York Giants has announced a new partnership with Quest Diagnostics that will include naming rights to the team’s headquarters and training facility.
The deal comes after the Giants came to a mutual agreement earlier this week with previous sponsor Timex to terminate their existing contract.
Bloomberg said the new deal with Quest, the world’s biggest provider of diagnostic information services, is valued “in the realm” of the Timex partnership. That 15-year deal, reached in 2009, was worth more than $35m (€26.9m).
The Giants headquarters and training facility will now be renamed as the Quest Diagnostics Training Center.
Under the terms of the deal, the Giants will collaborate and consult with Quest Diagnostics to develop new sports diagnostics services. The aim is to assist Quest in identifying and developing models and tests to help determine peak performance, provide meaningful training insights, develop analytics to maximise game day performance, reduce injuries and improve an individual’s overall health.
Quest will offer the services through its newly formed sports diagnostic business, while a select group of Giants players will be given the opportunity to volunteer to work with Quest in developing these models and tests on a yearly basis.
Giants president John Mara said: “We have made tremendous advancement in this area in recent years. We see our relationship with Quest as the next step in the process of achieving a healthier and safer game during our players’ careers and after their playing days.”
In addition to working directly with a select group of players every season, Quest Diagnostics will provide lab services to the Giants. The two organisations will also co-participate in educational events, including the annual ‘NBC 4 New York & NY Giants Health and Fitness Expo’.