American football teams the Denver Broncos, Seattle Seahawks and Jacksonville Jaguars have agreed sponsorship deals ahead of the new NFL season.
Solar power specialist Ascent Solar Technologies has reached a deal with the Broncos making it one of the team’s hometown sponsors. The agreement seals in-stadium advertising space along with promotion rights for the company’s EnerPlex line of consumer products.
Additionally, Ascent will sponsor a new technology zone inside the Broncos’ Sports Authority Field at Mile High home and receive media advertising opportunities. This includes space inside the Broncos’ official matchday magazine, which is distributed free of charge to 45,000 fans at every match.
The Seahawks have expanded their deal with commercial aircraft manufacturer Boeing, a partnership currently spanning more than a decade.
Boeing will benefit from increased branding in connection with the Seahawks during press conferences and other media opportunities related to the team.
Meanwhile, Culligan Water becomes the official water of the Jaguars, with the Jacksonville company launching its “take it to the house” slogan to play on customers buying Culligan products and their support for the team.
Terms of the deals were undisclosed.