Winter Sports
Infront seeks to bolster Fisi’s sponsorship portfolio
The Italian Winter Sports Federation (Fisi) has agreed a five-year deal, from 2013-14 to 2017-18, to allow the Infront Sports & Media agency to handle its marketing rights.
US Ski and Snowboard Association signs crowdfunding partner
The US Ski and Snowboard Association has announced a multi-year partnership with online fundraising platform RallyMe.com.
Swix secures title sponsorship of US ski event
Ski kit manufacturer Swix Sport USA has agreed a two-year deal with the American Birkebeiner Ski Foundation to become the title sponsor of the cross-country American Birkebeiner (Birkie) ski events from the winter of 2014.
Ignite invests in young British skeleton talent
British Skeleton has announced a five-year partnership with consultancy group Ignite in support of its next generation of sliders.
Sochi 2014 bolsters partner portfolio
The Sochi 2014 organising committee for the Winter Olympic Games has unveiled five new partnerships with Samsung, Volkswagen, Yamaha, Paul Hartmann and Power Technologies.