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Würth steps up commitment to FIS showpieces, Viessmann extends support

The Women's Cross Country Team Finals at the 2021 FIS Nordic World Ski Championships in Oberstdorf (by Vianney Thibaut/NordicFocus/Getty Images)

Building supplies company Würth has strengthened its association with winter sports by being named a main sponsor of the 2023 Alpine and Nordic World Ski Championships, while heating and refrigeration systems manufacturer Viessmann has extended its deal with the two events’ organising body, the International Ski and Snowboard Federation (FIS).

Through an agreement with the Infront agency, the exclusive marketing partner of both events, Würth’s logo will appear in the finish areas at the Alpine World Ski Championships, taking place in Courchevel and Méribel, France from February 6-19.

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