Cricket
Leicestershire partners with De Montfort University
English county cricket club Leicestershire has reached an agreement to make higher education institution De Montfort University its main sponsor.
West Indies bag Indian sponsor for World Cup campaign
Indian online shopping company Yepme has reached an agreement to serve as the West Indies team sponsor for its upcoming 2015 Cricket World Cup campaign.
Tourism Ireland backs national team’s Cricket World Cup campaign
The Tourism Ireland agency has signed on as the main sponsor of the country’s national cricket team for its 2015 World Cup campaign in Australia and New Zealand.
Medicana sponsors Turkish Super Lig struggler
Turkish Super Lig football club Sivasspor has reached an agreement to make healthcare services group Medicana its major sponsor.
KFC and the South African Cricket Board
Skilled batting, accurate bowling and great sportsmanship are the hallmarks of the KFC Mini-Cricket programme, a sponsorship platform which is now in its fifth year and has set itself apart from other sponsorship platforms because of the seamless alignment between brand and rights-holder.
Giants renew Bond It sponsorship
The Huddersfield Giants English rugby league club has renewed a sponsorship deal with Bond It, a building chemicals producer.
Dubai OSN backs UAE for Cricket World Cup
Pay-television broadcaster Dubai OSN has extended its sponsorship of the UAE national team to cover its participation in the 2015 Cricket World Cup.
Principal sponsor HTC extends with IPL’s Kings XI
The Kings XI Punjab Indian Premier League Twenty20 cricket franchise has unveiled telecommunications company HTC as its principal sponsor for the 2015 season.
ANZ strikes Cricket World Cup partnership
Financial services company ANZ has been unveiled as a new partner of the 2015 Cricket World Cup.
MRF takes Global Partner rights for ICC World Cup
The International Cricket Council, world cricket’s governing body, has signed three major deals for rights connected with the 2015 ICC World Cup to be held in Australia and New Zealand in February and March next year.
Cricket South Africa drives forward with Audi
German automotive manufacturer Audi has reached an agreement to become the official vehicle partner of Cricket South Africa and the governing body's national team.
JP Morgan continues Lord’s media centre deal
Global financial services firm JP Morgan has extended its sponsorship of the Media Centre at Lord’s cricket ground in London.
Bundaberg Rum gets Cricket World Cup shot
The International Cricket Council has reached an agreement to make rum brand Bundaberg Rum an official partner of its 2015 World Cup.
Nottinghamshire snaps up record deal with John Pye Auctions
English county cricket club Nottinghamshire has signed a record two-year sponsorship deal with auction house John Pye Auctions.
Samsung teams up with Cricket South Africa
Electronics giant Samsung has agreed a three-year partnership with Cricket South Africa.
MRF Tyres gets to grips with Cricket World Cup
Indian tyre manufacturer MRF Tyres has reached a sponsorship agreement with the International Cricket Council covering its 2015 World Cup.
ICC seeks to enhance World Cup engagement with SAP partnership
The International Cricket Council has announced a partnership with software services company SAP for its 2015 World Cup.
Hublot enters cricket market with World Cup deal
Swiss watch manufacturer Hublot has sealed an agreement with the International Cricket Council to serve as the official timekeeper at the 2015 World Cup in Australia and New Zealand.