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Leicestershire partners with De Montfort University

English county cricket club Leicestershire has reached an agreement to make higher education institution De Montfort University its main sponsor.

The deal runs throughout the 2015 domestic season, when De Montfort University will benefit from branding on the front of Leicestershire’s playing kits in first class, one-day and Twenty20 competitions.

Leicestershire will launch a number of initiatives to benefit De Montfort students, including access to its training facilities and match tickets.

The club will continue to use the university’s Queen Elizabeth II Diamond Jubilee Gym, while De Montfort will use Leicestershire’s Grace Road as its home ground.